The new EU Packaging Regulation (2025/40) is set to transform how companies handle their packaging responsibilities, with Extended Producer Responsibility (EPR) taking centre stage. If you're a manufacturer or trader dealing with packaging in the EU, this update is crucial for your business.
What's changing?
The regulation introduces a comprehensive EPR framework that affects all packaging, regardless of the material used or its origin. This includes packaging from industry, manufacturing, retail, distribution, offices, services, and households. This marks a significant shift from previous legislation, bringing more stringent requirements and clearer responsibilities.
Key requirements for producers
Registration Requirements
Starting from 2026, the regulation mandates producer registration in each EU member state where they operate. This applies to companies making packaging or packaged products available for the first time, as well as those unpacking packaged products without being end users. To simplify compliance, companies can appoint an authorised representative to handle these obligations on their behalf in member states where they're not established.
Financial Responsibilities
The financial obligations under the new regulation are comprehensive. Producers must now cover the costs of waste collection and treatment, including the labelling of waste receptacles and compositional surveys of collected mixed municipal waste. The regulation also requires funding for data reporting and monitoring systems. These costs will be established transparently and proportionally to ensure fair distribution of responsibilities.
E-commerce Considerations
The digital marketplace hasn't been forgotten in this regulation. Online platforms and fulfilment service providers face new verification requirements. Before allowing sales, they must verify producer registration and obtain self-certification regarding EPR compliance. They're also responsible for ongoing monitoring and enforcement through their services. This creates a more robust framework for ensuring compliance in the digital space.
Important timeline
The regulation follows a clear implementation schedule. The general application begins on 12 August 2026, while member states have until 12 February 2027 to establish penalties for non-compliance. Each member state must establish their national producer registers within 18 months after the first implementing act.
What to do?
Now is the time to begin preparing for these changes. Your company should review its current packaging portfolio and assess compliance with the new requirements. Consider your registration needs in relevant EU member states and evaluate whether you need authorised representatives in certain territories. It's also crucial to begin budgeting for the expanded financial obligations. For those involved in e-commerce, system preparations for the new verification requirements should start soon.
Moving forward with confidence
Navigating these new requirements might seem daunting, but you don't have to face them alone. At Alura Group, we specialise in helping companies understand and implement regulatory requirements effectively. Our team of experts can guide you through the transition and ensure your packaging compliance strategy is future-proof.
Contact us today to learn how we can help you prepare for these significant changes and turn regulatory challenges into opportunities for your business.
