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Amazon's Commitment to Product Safety in Europe

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As the EU General Product Safety Regulation (GPSR) rolls out, Amazon is setting a new standard for consumer protection and transparency. This comprehensive overview by Thomas Winkler, Head of Customer Trust in Europe, reveals Amazon's robust approach to ensuring product safety, making it a must-read for product compliance managers, e-commerce ...

As the EU General Product Safety Regulation (GPSR) rolls out, Amazon is setting a new standard for consumer protection and transparency.

This comprehensive overview by Thomas Winkler, Head of Customer Trust in Europe, reveals Amazon's robust approach to ensuring product safety, making it a must-read for product compliance managers, e-commerce professionals, and consumer safety advocates.

Amazon's product safety strategy

Amazon's strategy goes beyond mere compliance – it's about proactively protecting consumers through innovative technological and human-driven solutions. The comprehensive framework integrates technological innovation with human expertise. Their approach focuses on preventing unsafe products from entering the marketplace through advanced scanning systems that review billions of product detail page changes weekly.

The company has established robust controls that include automated rules identifying and removing non-compliant products. When necessary, its team of safety and compliance experts conducts deeper reviews of flagged listings. This multi-layered approach ensures continuous monitoring that extends beyond the store's inventory.

Preparing for the GPSR

Amazon has been proactively preparing European selling partners for the new regulation. It consistently provided information and support through its Seller University programme, helping businesses understand their obligations, such as establishing a Responsible Person in Europe and meeting relevant safety requirements.

The A-to-z guarantee: customer protection in action

Beyond preventative measures, Amazon offers the A-to-z Guarantee, which promises customers can receive refunds or replacements if products do not meet expected standards. This commitment demonstrates their dedication to maintaining customer trust and ensuring product safety.

Product compliance managers and e-commerce professionals must adapt to the evolving regulatory landscape. Consider reviewing your product safety protocols, investing in technological compliance tools, and establishing clear communication channels within your supply chain.

Prioritise customer safety and transparency to build trust in an increasingly complex marketplace. Need further guidance? Our experts at Alura Group can guide you along the way.

Source: https://www.aboutamazon.eu/news/customer-trust/amazons-approach-to-product-safety-in-europe